Farnworth Car Hire Privacy Policy

Data Collection Practices

We gather and manage various types of personal information, including:

How We Utilize Your Data

Your personal information serves these key purposes:

• Service Provision and Contract Fulfillment:
  • Handling your vehicle rental bookings and agreements efficiently. Confirming your identity and ensuring compliance with our rental criteria. Overseeing the vehicle collection and return procedures. Processing payments, including managing deposits and any applicable charges.
• Customer Communication (Legitimate Interest and Contractual Obligations):
  • Delivering booking confirmations and rental updates. Addressing your questions and offering customer assistance. Informing you about any changes to our services or policies.
• Marketing Preferences and Consent Management:
  • We send promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can opt out at any time.
• Service Enhancement for Customer Benefit:
  • Evaluating website interactions to refine user experience and optimize functionality. Conducting research to improve our vehicle selection and service offerings.
• Compliance with Legal Requirements:
  • Abiding by local laws, regulations, and tax obligations. Preventing fraudulent activities and maintaining service security. Addressing disputes and upholding our terms of service.

Information Exchange

Sharing Your Information With Others

• Third-Party Service Providers: We collaborate with third-party companies, including payment processors and IT support, to provide our services. These partners are contractually bound to safeguard your information.

Your personal information is not sold to third parties.

4. Protecting Your Data

We take necessary technical and organizational steps to safeguard your personal information from unauthorized access, alteration, disclosure, or destruction. Our measures encompass encryption, access controls, secure servers, and routine security evaluations. Nonetheless, it is important to acknowledge that no internet transmission or electronic storage method can guarantee complete security.

Data Retention Policy

At Car Hire Farnworth, we retain your personal information only for the duration needed to achieve its intended purpose, such as complying with legal obligations, accounting standards, or reporting duties. The length of time we keep this information depends on its nature and the specific circumstances surrounding its use.

Your Rights and Choices

Your rights under UK data protection law include:

• Access to Your Information: Obtain your personal information records from us.

For rights inquiries, please reach out using the contact details below.

Cookies and Tracking Policies

Our website employs cookies and similar technologies to improve your browsing experience, analyze traffic patterns, and tailor content to your interests. You can adjust your cookie preferences in your browser settings at any time to control your data usage.

Policy Changes

We will update our Privacy Policy from time to time to align with changes in our operations or legal obligations. Any revisions will be displayed on this page, along with a new "Last Updated" date. Regularly reviewing this policy is advisable to stay informed about how we manage your information.

Contact Farnworth Car Hire

For inquiries regarding our Privacy Policy or data practices, please reach out: