Farnworth Car Hire Privacy Policy

Data Collection Practices

We gather and manage various personal information types, including:

Using Your Information

Your personal information serves these key purposes:

• Service Provision and Performance Standards:
  • We handle the processing and management of your vehicle rental bookings and agreements. This includes verifying your identity to confirm that you meet our rental criteria. We also facilitate the collection and return of vehicles. Additionally, we manage all payment transactions, including deposits and any applicable charges.
• Customer Communication (Legitimate Interest and Contract Fulfillment):
  • We will send booking confirmations, updates, and essential rental details. Our team will address your inquiries and offer customer support. You will be informed of any changes to our services or policies.
• Marketing Consent and Legitimate Interest:
  • We will send promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can opt out whenever you choose.
• Service Enhancement for Customer Benefit:
  • Evaluating website interactions to refine user experience and functionality. Conducting assessments to improve our vehicle fleet and service offerings.
• Compliance with Legal Requirements:
  • Adhering to applicable laws, regulations, and tax obligations. Mitigating fraud risks and maintaining service integrity. Addressing disputes and upholding our terms and conditions.

3. Data Sharing Practices

Sharing Your Information

• Service Partnerships: We collaborate with third-party companies, including payment processors and IT support, to provide our services. These partners are required to safeguard your data.

Your personal information remains private and is not sold to third parties.

Data Protection Measures

At Farnworth Car Hire, we prioritize the security of your personal information. We employ a range of technical and organizational measures, such as encryption, access controls, secure servers, and routine security evaluations, to guard against unauthorized access and data breaches. Despite these efforts, no method of internet transmission or electronic storage is infallible.

Data Retention Policy

At Car Hire Farnworth, we retain your personal information only for the period necessary to achieve the purposes for which it was collected. This includes compliance with legal, accounting, and reporting obligations. The duration of retention may differ based on the specific type of information and the context in which it is processed.

Your Rights Explained

Your rights under UK data protection law

• Access to Your Information: Obtain a copy of your personal information with us.

Contact us to exercise your rights.

Cookies and Tracking Practices

At Car Hire Farnworth, we utilize cookies and related technologies to improve your online experience, assess website traffic, and tailor content to your interests. You can adjust your cookie settings directly through your browser to manage your preferences effectively.

Policy Changes

We may revise this Privacy Policy from time to time to align with changes in our operations or legal obligations. Any updates will be reflected on this page, accompanied by a new "Last Updated" date. We recommend checking this policy periodically to stay informed about our privacy practices.

Contact Farnworth Car Hire

For inquiries regarding our Privacy Policy and data practices, please reach out.